Mountains, Purpose, and Butterflies
What it means to start again after loss—and keep climbing
Finding Our Logo
After 2–3 years of working on my passion project, Unrealized Purpose, I still didn’t have a logo that truly captured what I wanted the brand to represent.
This project was never just content. It was my creative outlet—a space to explore meaning, purpose, and growth. We started on YouTube, recording weekly podcast episodes with my clients as guests. Each conversation was built around one goal: to help others find and follow their purpose.
Over time, I realized something.
Purpose isn’t one fixed pursuit. It evolves as we do. It’s found in the problems that keep us up at night—the ones we’ve lived through and ache to help others overcome. It’s found in the work that makes us feel useful. It’s found in service.
Recently, I started reading Jordan Peterson’s new book, We Who Wrestle With God. Early on, he compares life to a butterfly—fragile, fleeting, and intricately beautiful. That image stuck with me. I’ve felt its truth through the loss of family members who loved me deeply. I look at their lives and see something precious—short, long, and beautiful all at once.
That’s when I found the logo for Unrealized Purpose.
A Reflective Vacation
Peterson also writes about mountains as symbols for the human journey. The struggle of climbing. The view from the summit. The strength we build in pursuit. He says once we reach the top, it’s not just a triumph—it’s perspective. From there, we can see all the other summits still ahead.
This week, my wife and I finally took a break—our first vacation in over a year. We returned to Estes Park, Colorado. We’d visited over four years ago, and never forgot it. This time, we hiked higher. We found lakes we’d never seen. It was hard work. But every time the trail tested us, I reminded myself: it’s not about the end goal—it’s about the journey. And on those trails, surrounded by silence and sky, I knew that was true.
There’s something about standing among those mountains. You feel how small you are. How delicate life is. And somehow, that’s not terrifying—it’s freeing.
Life is fragile. But it’s also breathtaking - like a butterfly. And our path through it?
It’s like climbing a mountain—painful, powerful, and purpose-filled.
We can chase what matters.
We can build what lasts.
Because life isn’t limited.
It’s waiting to be shaped.