You already know what to do

The hard part is realizing it

Here’s something strange I’ve noticed:

We give amazing advice to others. But we rarely follow it ourselves.

A client I recently interviewed told me the one piece of advice she’d give her younger self is this: Take your own advice.

That hit me. Because how often do we sit in confusion—asking others what to do—when deep down, we already know?

Next time you’re feeling stuck, try this:

Ask yourself, “If someone else were in my shoes right now… what would I tell them?”

The advice you’d give to a friend is probably the advice you need to hear most.

And this doesn’t just apply to problems. It applies to ideas too.

A few years ago, I had a strong gut feeling that Substack was going to be a game-changer. I’d only been in marketing for a few years, but something about the platform felt right. It had less friction, more community, and a standalone app that made sense for the direction I saw things going.

But the people I looked up to were hyping up Beehiv (A newsletter platform). So I second-guessed myself.

A couple years later I pivoted to building on Substack. And just recently, big names in the writing space (Dan Koe and Justin Welsh) made the same move. I think they see the potential too.

All this to say: Trust yourself.

Give your instincts the credit they deserve.
You might not be the loudest voice in the room.
But there’s a good chance you still know what you're talking about.

Your own advice might be the most valuable thing you’ll ever hear.