You Can’t A/B Test Your Life
Choosing Vision Over Comfort
Leaps and Lessons
Lately, I haven’t shared as much here as I’d like. Life has been full - work, my side business, and building the house my wife and I are moving into. Every evening we’re out there: raising studs, cutting out windows, leveling floors. It’s exhausting, and some nights we don’t get home until nearly 10. But it’s a project we’re committed to, and it’s teaching me as much about myself as it is about construction.
At the same time, something big happened. I accepted a new role as Head of Media for one of my mentors - a leap forward that, honestly, has been both exciting and uncomfortable.
The Messy Start
When I first started in marketing, I was self-employed. I didn’t know what I was doing. Long hours, busywork, chasing “viral” posts that didn’t actually serve clients. No systems. No clarity. Just chaos.
But pressure has a way of teaching you. Mistakes became lessons. I learned to build systems. To delegate. To have better time management. To focus on what actually moved the needle.
Eventually, those lessons landed me at City Wide Facility Solutions, where I managed social media for a multi-million dollar company. There, I learned the power of organization, project management, collaboration, and time. You don’t scale anything meaningful without those things.
We confuse consumption with transformation. But wisdom isn’t what you read - it’s what you live.
Growth in the Quiet Moments
At City Wide, I spent my free hours diving into AI, courses, and certifications. I learned that growth doesn’t happen in some grand moment - it happens in the small, quiet choices. Choosing to learn instead of scroll. Choosing to experiment instead of complain.
One of my biggest clients became a mentor, and over time, he opened a new path for me. He asked me to help him build a media company. At first, I said no. My bandwidth was gone. But he came back with a better offer, and this time, I realized the leap was worth it.
The Power of Vision and Mentors
You can’t live life day by day and expect to arrive somewhere meaningful. You need vision. Even if the path isn’t clear, you need a direction. For me, that direction is simple: become a world-class marketer and build assets that matter - things that impact lives and generate freedom.
A man without a plan is like a ship without a rudder - drifting, but never arriving.
Mentors are the shortcut. Someone who’s already been where you want to go can point out blind spots, share the missteps, and guide you faster than trial and error ever could.
Choosing Uncertainty
I’d be lying if I said I wasn’t nervous about this leap. At 25, it’s easy to feel like your habits are already cementing. To feel “set in your ways.” But that’s the exact reason to jump. To keep stretching, resisting the comfort of the familiar.
Chris Williamson was once given a piece of advice: “You have to choose your regrets.” You don’t get to A/B test life. You make the best decision you can with the wisdom you have, and you live with it. Some choices will sting, but stagnation hurts more.
The Counsel of Many
Before saying yes, I called my dad. I talked to my wife. I reached out for perspective. Proverbs reminds us: “In the multitude of counselors there is safety.” Lone decisions are blind decisions. Sometimes the wisdom you need is waiting in the mouths of others.
The Lesson I Keep Coming Back To
The education never stops. Growth is a daily choice. Freedom is built in small acts of courage, and every leap - no matter how uncertain - builds a stronger foundation.
Man cannot remake himself without suffering, for he is both the marble and the sculptor. - Alexis Carrel
That’s where I am now: mid-leap, chiseling away, learning as I go. I don’t know all the answers. But I know this - if you want to live a life without regret, you have to keep moving forward, even when the ground isn’t fully under your feet.
A Question For You
What leap are you avoiding? What decision sits heavy in your chest that you’ve been pushing off?
You don’t have to have the full map. You just need to take the next step. Because clarity doesn’t come before action - it comes during.
“You have to choose your regrets.” Good quote. Pull up your anchor about what could have been and sail forward, not stagnate. Good luck to you and all the best!